Don’t Believe the Hype: How Swatch ‘dropped’ and re-wrote the rules of Hype Marketing On July 20, 1969, man dropped it’s anchor on the moon for the very first time. Little did Armstrong know that over a half century later, the moon would ‘drop’ on Earth. Literally. March 26, 2022: The MoonSwatch drops in… Read More »
Sponsorship and Activation A marketing innovation that brought together six teams in the world’s premier T20 tournament, India’s leading bank in Kotak Mahindra, and a billion-strong passionate fan base. On one platform. With unlimited possibilities. With ‘Kona Kona Cricket’, this partnership will bring fans closer to their teams (and idols) across the country in a… Read More »
Bio-Oil Pregathon 2020 A first-of-its-kind idea and brand activation in India (Feb 2020) Marico’s Bio Oil ‘Pregathon’ is an event to celebrate the journey of motherhood in the most memorable way A stunning visual of hundreds of pregnant women walking as a symbolic manifestation of how strong women can be when they are going through… Read More »
Proud to be a strategic partner in this exciting new partnership between two great brands – PokerStars and MSD. Playing on the same table and as one, this is a winning hand in which we have gone all-in because it is based on shared values and a long-term commitment. Motivated by a culture of success and… Read More »
A key milestone for Panerai, one the world’s leading luxury brands. It’s first every brand ambassador partnership in India. Based on sound strategy and planning by Square Consulting and partnering the Panerai brand in this journey. Demonstrating value and providing key brand and market insight, from idea to execution, thereby bringing two global icons together… Read More »
Agency Brief: A unique idea – to get the less fortunate to play with their idols – make every dream come true Identify international cricket talent that would be willing to play a tennis ball tournament. Engage with them to be an integral part of the campaign and not just paid performers Bring the event… Read More »
First ever FIFA activity of its kind in India “Official Match Ball Carrier” for FIFA 2018 activity Objective: Identify and engage with a sporting talent that would resonate with kids across India Solution: Engaged with Sunil Chhetri, Captain – India Football Team to be official event ambassador On-ground and digital activation using Sunil’s social media reach… Read More »
A strategic partnership with GQ India Worked on Client brief to integrate content and brand position Challenge: Leverage the brand voice and marketing objectives for a highly restricted advertising category Solution: Engaged with appropriate influencer that was authentic – true to the sport (IPL/cricket) Print activity with a strong digital footprint To coincide with IPL… Read More »
How do you get closer to your global fans? How do you start and maintain a conversation with fans from Durban to Delhi… in a virtual world? Square Consulting is working with FanHero to deliver this experience. The platform was launched in India by AB de Villiers, South Africa’s leading cricketer and a key member… Read More »