EVENT ACTIVATION, TALENT MANAGEMENT Posted on 11 June, 201811 June, 2018 by master_admin Agency Brief: A unique idea – to get the less fortunate to play with their idols – make every dream come true Identify international cricket talent that would be willing to play a tennis ball tournament. Engage with them to be an integral part of the campaign and not just paid performers Bring the event to life over a two-day cricket carnival in Mumbai Solution: Short-listed four popular cricketers that fit the brief and made them part of the campaign Used their social media footprint to kick-start the campaign, invite entries, and get the country excited to participate Executed the event over two days in Mumbai including all logistics support, branding execution, event execution, merchandise, videography, talent coordination and management Impact: Over 10,000 entries Four teams short-listed Client committed to making this an annual event
EVENT AMBASSADOR Posted on 11 June, 201811 June, 2018 by master_admin First ever FIFA activity of its kind in India “Official Match Ball Carrier” for FIFA 2018 activity Objective: Identify and engage with a sporting talent that would resonate with kids across India Solution: Engaged with Sunil Chhetri, Captain – India Football Team to be official event ambassador On-ground and digital activation using Sunil’s social media reach to actively engage with the target audience
INFLUENCER MARKETING Posted on 11 June, 201812 June, 2018 by master_admin A strategic partnership with GQ India Worked on Client brief to integrate content and brand position Challenge: Leverage the brand voice and marketing objectives for a highly restricted advertising category Solution: Engaged with appropriate influencer that was authentic – true to the sport (IPL/cricket) Print activity with a strong digital footprint To coincide with IPL XI – topical and popular