Month: October 2020

Connecting fans in every corner

Posted on by master_admin

Sponsorship and Activation

A marketing innovation that brought together six teams in the world’s premier T20 tournament, India’s leading bank in Kotak Mahindra, and a billion-strong passionate fan base.

On one platform. With unlimited possibilities. With ‘Kona Kona Cricket’, this partnership will bring fans closer to their teams (and idols) across the country in a unique marketing partnership that leverages power of sport and all cricket fans in India.

Brought to life by Kotak Mahindra Bank Ltd and Square Consulting.

We are extremely proud to have partnered Kotak Mahindra Bank in this journey from the very beginning – strategy, negotiation and activation.

Event Management and Activation

Posted on by master_admin

Bio-Oil Pregathon 2020

A first-of-its-kind idea and brand activation in India (Feb 2020)

Marico’s Bio Oil ‘Pregathon’ is an event to celebrate the journey of motherhood in the most memorable way

A stunning visual of hundreds of pregnant women walking as a symbolic manifestation of how strong women can be when they are going through the most delicate phase of their lives.

 

 

The Brief

  • Create an event that celebrates the journey of motherhood via a carnival theme
  • Ensure that the participants (and their spouses) feel engaged, pampered and special
  • Ensure safety and security for all

Solution:

  • Translated the idea into a ‘baby shower’ theme on a scale not seen or experienced before
  • Created unique experience zones to make the participants feel extra special and involved in the event – prizes, photo booths, foot spa, etc.
  • Executed the event in Mumbai including all logistics support, branding execution, event execution, merchandise, videography, F&B, security and even registrations

Impact:

  • Over 450 paid entries
  • Over 1,000 attendees (on a Sunday morning!)