IPL 10 didn’t falter, stutter. It just grew. And the fans lapped it up.
The TV viewership figures are out for IPL 2017, Season 10. We’ve summarised the top line findings in a short video below.
Analysed by audience measurement agency BARC India, it clearly shows that interest in this tournament is not diminishing although this year’s final did have a slightly lower viewership. Guess RCB or KKR not making it to the finals made a difference. “Brand” teams do pull in the eyeballs.
The bigger question is: did the brands that sponsored teams or advertise during the tournament, get a positive RoI… and we mean sales. Not just eyeballs. Image is everything, as Agassi said (for Canon) way back in 1989 but not so much today.
Yes, nobody ever got “fired for buying an IBM” but just generating views and eyeballs will not be enough.
Just ask the CFO.